2013 at R/GA New York.
Working with Shotopop and Tavis Coburn for the season 3 premiere of TNT show Falling Skies, we took the fight for
planet earth from TV to Twitter and created “Battle For The Handle”
letting fans fight it out to see which side would win control of
Throughout the process we illustrated fans into combat in real-time, and during the premiere we kept score while people sided with either #aliens or #resistance.
At the end we released a social credits video for the winning side claiming victory over @fallingskiestnt.