Prototyping a user-friendly web app, we let people pick their date and time, set their location and whether they wanted to be the driver or passenger. After answering a few simple questions and admin requests, they were on their way.
Honda Australia's CX approach is to eliminate as many pain points as possible on the path to purchase. Since taking the time to go into a dealer for a test drive is always a pain, we came up with the idea of a test drive that came to you.
Research
UX Design
UI Design
Prototyping a user-friendly web app, we let people pick their date and time, set their location and whether they wanted to be the driver or passenger. After answering a few simple questions and admin requests, they were on their way.
