2012 at R/GA New York.
To compliment the newly released Nike+ Basketball App, we created Inside Access; a mobile website dedicated to helping basketball players improve their game. Players were given exclusive access to live video chats with Nike pro-athletes to get advice on their game. The video chats were then dissected and translated into a database of bite size pro answers that players could later browse and discuss.
Other creatives on this project include Rasmus Wangelin, Tommy Korad, Billy Burkert and Augusto Paiva.