2012 at R/GA New York.
One of the nicest guys in the NBA needed to be positioned as the baddest player on
the court. Extending off the 'KD is not nice' campaign we released shoe metaphor images on Nike social channels that show off the KD V product features. Also included are some Niketown retail concepts.
Other creatives involved include Rasmus Wangelin, Tommy Korad, Joe Johnson and Billy Burkert.