2012 at R/GA New York.
For the launch of Nike+ Basketball we created the world's first global dunk competition, just in time for the Olympics.
The showcase comprised of 7 challenges over 7 weeks issued and judged by NBA players. We also had on the ground dunk contests in DC, Los Angeles, New York, Berlin, Paris, Barcelona and Shanghai.
At the end of the weekly challenges, LeBron James selected the best dunk from the 16 finalists and crowned them the Nike+ Dunk Showcase Champ.