Honda Designed for Joy

As Honda set themselves up for the future with a focus on customer experience, we seized the opportunity to create a future-facing platform celebrating Honda’s guiding principle - JOY.

Creative Direction

“Designed for Joy” is a brand platform, a messaging construct, and a design system - all in one. It represents, in voice, design and behaviour, the simplicity, style and joyful experiences that Honda wants customers to see and feel in every interaction with the brand. So at the end of the day, every experience you have with Honda is as joyful as the moment you first drive one home.