—   Humanity & Technology
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Myer Wonderful Hold Music

Turning frustration into philanthropy.

Turning frustration into philanthropy.


Myer is Australia’s leading department store. But this year alone it put 600,000 customers on hold. 40% of those calls were abandoned. So how do we encourage people to stay on the line and utilise this time doing nothing to do something for the greater good? We turn the frustrating act of being put on hold into a means of raising money for charity.

Next Project: Nike Dunk Showcase