—   Humanity & Technology
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Nike March Madness Metaphors

Nike March Madness Metaphors

Nike March Madness Metaphors

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For March Madness 2013, we setup a social response lab and created a series of roughly 40 visual metaphors that celebrated each Nike team victory. The metaphors were based on team performance and released in real-time via Nike social channels. 

 —  Other creatives involved include: Rasmus Wangelin, Tommy Korad, Felipe Ferreira,  ILoveDust ,  Chuck Anderson , Joe Johnson, Alvaro Masa, Andy Wong and Mariola Bruszewska. 

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Other creatives involved include: Rasmus Wangelin, Tommy Korad, Felipe Ferreira, ILoveDustChuck Anderson, Joe Johnson, Alvaro Masa, Andy Wong and Mariola Bruszewska. 

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