—   Humanity & Technology
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Nike Rise as One Response Lab

Nike Rise as One Response Lab


For March Madness we wanted to connect with fans and help them represent their teams. Working with ILoveDust, we set up a social response lab creating illustrated images for fans on Twitter who shouted out their school.

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 — At the end, the most vocal Kentucky fans on Twitter were given illustrated portraits that became the faces of the crowd in our congratulatory ad.  


At the end, the most vocal Kentucky fans on Twitter were given illustrated portraits that became the faces of the crowd in our congratulatory ad.  

 Next Project:  Nike KDV

Next Project: Nike KDV