Nike+ Dunk Showcase

For the launch of the Nike+ Basketball shoe, we created the world's first global dunk competition, comprised of 7 challenges over 7 weeks and judged by NBA players.

Art Direction
UX Design
UI Design

Participants could enter the Dunk Showcase via video submission on the Nike+ app or attending ground events held in DC, Los Angeles, New York, Berlin, Paris, Barcelona and Shanghai.

At the end of the weekly challenges, LeBron James selected the best dunk from the 16 finalists and crowned them the Nike+ Dunk Showcase Champ.