HBF Quokka Selfie

HBF is the leading non-for-profit health insurer in Australia. And with the help of their three new Quokka mascots, Gracie, Jack and Buddy, they are calling BS on an over-populated, untrustworthy market.

For their launch campaign into Victoria we used these cute little guys to create an interactive experience where users could get a selfie with WA's favourite mascot. Once taken they could then send the photos instantly to a personalised webpage to be downloaded.

Art Direction
UX Design
UI Design

This experience also extended into an Instagram filter which broadened the reach of the campaign (and our furry little friends) even further.